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Most travel editors
are looking for writers with
a distinctive voice. If you have a strong personal style, some editor may
see your stuff and ask you to write a travel piece.
It also helps if you like
to travel. Horror stories are fun, but the people who read travel magazines
usually don't want to hear your complaints about airline food. Travel writing
is about selling the experience. Bring the reader along as your friendly
companion.
You need to evoke the experience
- the sights, sounds and smells. Unless you become engaged with what's
happening around you, your reader won't either. Don't just watch it pass
you by from a tour bus window.
Editors Want:
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Above all else, they want a
good read with a strong voice that hooks the reader from the beginning
and compels them to keep reading until the end. Vivid reporting that's
alive with details.
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Give the reader specific practical
information. Give up the goodies - the names, places and specifics.
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It helps if the subject is out-of-the-ordinary
but it is more important to make any subject new, interesting and relevant
to the reader.
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Show the reader, don't tell.
Use dialogue. It puts the reader into the scene. Describe the area through
anecdotes, character and scene setting.
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Use an active rather than passive
voice.
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Have a fun tone.
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Focus on the experience of being
there, not the landmarks.
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Don't forget to include the
comedy of being a stranger in a strange land. The humor of watching tourists
abroad gives the reader a sense of your personality and voice.
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Almost any emotion is good (humor,
anger, frustration) as long as it propels the reader further along in the
story.
Photos:
Almost every travel article
has some photos accompanying it. You can increase your worth if you can
provide a source for photos. If you can't take the photos yourself, at
least get a line on where your editor can get them (chamber of commerce,
tourism office or a local stock photographer).
Taking a photography class
to learn the basics can increase your marketability as a writer and add
an additional source of revenue. Look at the types of photos that are used
in magazines. Look at how they are composed and try to emulate those shots
until you develop your own visual style.
Don'ts:
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Don't be redundant.
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Don't have spelling or grammar
mistakes.
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Don't write too long or too
short, you're making extra work for the editor. Write the length you were
assigned.
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Don't be late. Deliver your
pieces on time. Beat each deadline.
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Don't write standard advertising
and tourism fluff.
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Don't tell your readers something
they already know.
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Don't try to squeeze everything
about the country into the story.
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Don't make fact errors. There
will be fact checkers to verify everything you write. If you make a mistake,
they will find it.
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Don't use clichés when
writing about the landscape.

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