In order to get the best picture of this year's performance, look at last year's report. Look at the president's statement. Did they accomplish the goals they set for themselves last year? If they did, it might give this year's annual report more credibility. If not, then take this year's goals/projections with a grain of salt.

You should probably get the company reports of the company's major competitors to see how their numbers compare. Only by comparing companies in the same industry can you truly evaluate the strength of the company.