Don Lipper Bio
Before he became an expert in SEO/SEM, PPC marketing, search taxonomies, keyword trend analysis and more, Don Lipper wrote for a variety of national magazines including Time, People, Money, In Style, Premiere, Men's Fitness and many others. He worked for six Hollywood studios in all aspects of production, distribution and marketing. He has been a frequent contributor and online producer for a number of web sites including Warner Bros. Online (where he produced most of the web sites for Warner Bros. Television), CNet, Space.com and many others.
Don is a former (his wife says "recovering") stand-up comedian who has been seen on Comedy Central, ABC, BBC, Fox and in clubs across America.
Elizabeth Sagehorn Bio
Elizabeth Sagehorn is a marketing maven who managed national campaigns for the FOX Kids Club and Hanna-Barbera. She also has written for national, trade and custom publications. An avid researcher, fast writer and ruthless editor, she keeps Write the First Time running at warp speed.